According to Geoffrey Hinton on Twitter, Democratic politicians should avoid using the word 'tariff' and instead refer to it as a 'federal sales tax' to improve public perception, a tactic that aligns with effective communication strategies seen in political campaigns. Hinton cites the example of Donald Trump’s reaction to Jeff Bezos suggesting that tariffs be listed similarly to sales taxes, indicating the substantial impact of language framing. For the AI industry, this underscores a growing business opportunity in developing advanced AI-powered political messaging tools that optimize language for audience engagement and influence, leveraging natural language processing and sentiment analysis to craft persuasive narratives. This trend highlights how AI solutions can support political organizations in calibrating their communication for maximum impact based on real-time feedback and public sentiment analysis (Source: Geoffrey Hinton on Twitter, Nov 27, 2025).